The deal covers the Yonex Chinese Taipei Open taking place later this month and is for an initial three-year term.
IEC has already confirmed live broadcasts of semi-finals and finals in selected Asian markets including Malaysia, China, Hong Kong and the Philippines.
Highlights will be aired on 14 television broadcasters across Asia and Europe on ‘World of Badminton’.
Said Jonas Persson, CEO of IEC: “We now work with all the major badminton associations in the region, including China, Japan, Malaysia, Korea, Indonesia, Singapore, Macau and Thailand, as well as the Asian Championships.”
