Continental Airlines have confirmed a multi-year marketing agreement with the NFL’s New York Giants.
The agreement, which sees the airline become the team's ‘official airline’ includes cooperative advertising and joint marketing fan promotions and corporate hospitality opportunities through 2010.
Said Mike Stevens, New York Giants’ senior vice president and chief marketing officer: “Continental’s leadership position in our region made them a natural choice for us as a partner, plus our research clearly showed that Giants' fans have a strong preference for Continental over other carriers.”
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