This represents not only an increase of 25 per cent in terms of transmission to territories compared with 2003, but also significant growth in the number of broadcasters in the various regions with sometimes up to three TV stations in the same country covering the competition live.
“This year’s event will set yet another benchmark in terms of event coverage. The impressive interest of broadcasters and the extent of coverage of the FIFA Women’s World Cup makes us very proud about what has been achieved over the last decade, particularly with regard to the level of play. I am convinced that the performances of the 16 teams over the next three weeks will further enhance this trend,” said Worawi Makudi, the chairman of the Committee for Women’s Football and the FIFA Women’s World Cup and a member of the FIFA Executive Committee.
The 1999 FIFA Women’s World Cup was broadcast in 67 countries. By 2003, the TV audience had grown to 144 territories worldwide, covering nearly 3,000 hours of tournament play with a total cumulative TV audience of 526 million viewers worldwide.
