The four-year deal of Arizona’s FBR Open will take the branding through until 2012.
As title sponsor, FBR will continue to be the primary television advertiser on the network broadcast.
Said FBR chairman and CEO Eric Billings: “The FBR Open has been a very important component of growing our brand and building important customer relationships.
“When you can top it all off by giving significant monies to charity, it makes the return from our involvement an even better one.”
Since October 2003, when FBR became title sponsor, the event has raised more than $25m for charity.
