The deal marks the first time that the NBA has had a secondary ticketing partner in Europe.
In addition, viagogo will auction off exclusive NBA Europe Live packages that will include tickets to the game and related events in London.
Said Sophie Goldschmidt, vice president, marketing partnerships and business development, NBA Europe: “With tickets to the game sold out it is a natural fit for us to partner with viagogo, the leading secondary ticketing company in Europe.”
As part of 2007 NBA Europe Live presented by EA Sports, four NBA teams travel to six European cities in four countries.
