Bank of America is designated as the Official Bank of NASCAR, owns the title sponsorship of the Bank of America 500 and sponsorship of 10 tracks throughout the United States.
Hargrave joins Bank of America after serving most recently as vice president of Strategic Alliances for ConAgra Foods, marketing over 40 retail packaged foods brands. In that role, he led the development of retail promotional platforms utilising NASCAR, Major League Baseball, Collegiate Sports and Action Sports
Before that, Hargrave served in sponsorship marketing leadership roles at ChevronTexaco which led to contracts with Metropolitan Opera, US Tennis Association, the U.S. Olympic Committee and a wide variety of US and international motorsports properties including NASCAR, CART and Formula 1.
As part of the company's global marketing and corporate affairs organisation, Hargrave will be based in Charlotte, and will report to Ray Bednar, senior vice president and global sponsorship marketing executive.
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