The new deal will see the electronic giant become the ‘Official HDTV of the NFL’ and ‘Official Home Theatre of the NFL’.
Extending the relationship will see a major new marketing campaign launched across its major retail partners in addition to Samsung HDTVs being erected in all stadiums.
Samsung Electronics executive Said Park Jae-soon said: “Our relationship over the last two years has played a key part in our push into the US market. We will look to this new deal to consolidate our number one brand status in the market.”
