CBS Interactive, which operates the site, says the change gives advertisers the ability to more readily associate with the CBS Sports brand and reach sports fans across a range of platforms.
The move to CBSSports.com will be marked by increased on-site and on-air integration with CBS Sports.
Said Sean McManus, president, CBS Sports and News: “The ability to bring unity to the CBS Sports brand across all media - television, online and mobile - is something we believe both audiences and advertisers will appreciate.”
