Infront Advanced Media Solutions will unveil SerieA.tv to coincide with the season launch on August 26.
The live and on-demand service will be available to those in the Americas and selected Asian countries.
Produced and managed by the division of the Swiss-based sports marketing company, it is being operated in co-operation with the MP & Silva agency, the league’s media distribution partner.
Maurizio Barbieri, director of Infront Advanced Media Solutions, said: “It is our goal to redefine how sport is viewed and experienced online and SerieA.tv is the first one of many projects aimed to do so.”
