The Westgate City Center is an $850 million development near Glendale, Arizona, which hopes to attract 22 million visitors annually for cultural, commerce and sports events.
Nissan will be one of the key sponsors of the entire project, and will also have a presence at nearby professional and college sports venues, including Jobing.com arena, which hosts the Phoenix Coyotes NHL team; and the University of Phoenix stadium, which hosts the Tostitos Fiesta Bowl, and the 2008 Super Bowl next February.
Nissan will be presenting sponsorship of the pre-and post-game Fiesta Bowl and Super bowl events.
