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ADIDAS BACKS T-MOBILE CYCLING TEAM

German sportswear manufacturer Adidas will continue its sponsorship of the T-Mobile cycling team in support of the stringent anti-doping measures announced last week.

“This decision was made, because we are aware that there is still a long way to go before we can say there is seamless drugs testing and no doping in sport,” said Adidas in a statement. “The alternative was to withdraw, but in the current situation that would have been the equivalent of capitulating in the face of the doping problems.”

T-Mobile’s contract with Adidas, reported to be worth one million euros, depends on the cycling team’s contract with the German mobile phone company.

T-Mobile announced last Thursday it will continue to sponsor the cycling team bearing their name until 2010.