The new agreement significantly expands on a partnership between Bank of America and the NFL that included NFL and team-identified credit cards and the first-ever sports rewards programme.
"We are very proud of our historic partnership with the National Football League as it pairs two of the country's most visible brands," said Anne Finucane, chief marketing officer, Bank of America. "The NFL's popularity and loyal following will enable us to create greater opportunities to serve the largest fan base in all of American sports."
Under the three-year agreement, Bank of America will have the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season.
