The forum’s aim is to study successful international sports brands and sports marketing trends that will help the Indian sports marketing community.
"The sports marketing genre is gaining ground in this country,” said Sundar Raman, MD, Mindshare. “More and more brands are hooking on to sports as a media vehicle to reach out to their target audience. The sports forum is about understanding how and what we can do learning from these leading brands and corporates."
Pointing out the success of properties like the Barclays Premier League and Formula I, ESPN Software India Managing Director, R C Venkateish added, "The perception that cricket is the only sport is slowly but surely changing. Look at the deliveries of the English Premier League and Formula One and you would know that consumption of various forms of sports is steadily on the rise."
The speaker line-up includes David Magliano, director of marketing, for London 2012; Phil Lines, Premier League head of International broadcasting & media operations and Jamie Davis, managing director, ESPN-STAR Sports.
Brands with interests in sports such as HSBC, Castrol, ICICI Prudential and Ford are partnering in this first of its kind forum in India.
