The conference will deliver unique insights into the changing relationship between sports and the media from industry leaders representing organisations including the International Olympic Committee, FA Premier League, the BBC, German broadcaster Premiere, and leading sports agencies IMG and Infront Sports and Media.
Performance’s position at the heart of MindShare ensures it is uniquely placed to understand the new rules both of media consumption and the commissioning, creation and delivery of content across sport and entertainment.
Sean Jefferson, CEO of Performance Europe who will present the opening presentation ’Shaping up for the digital present’. said: “Helping our clients un-tap the massive potential and partner with sports and events that meet both the brand’s and the sport’s objectives remains a critical pillar to the Performance offer. Working alongside our colleagues in MindShare and Group M means we are able to deliver for our clients unrivalled consumer insight, understanding of the evolving media landscape and the ability to leverage our trading relationships. This means we can meet the client’s needs from strategic solutions to the creation and delivery of branded entertainment that gets talked about.”
The packed conference programme will be chaired by former BBC Director General Greg Dyke.
The Summit, organised by SportBusiness Group, will address fundamental questions about the current and future value of sport to broadcasters, sponsors and advertisers alike.
The conference is based on the understanding that digital television, broadband internet and the growing potential of mobile are significantly altering media consumption patterns. These changes are creating massive commercial opportunities and challenging established broadcasters and advertisers to re-think their strategies. The Summit sets out to identify what this means for the role and value of sport as media content.
Among the questions to be addressed are:
• Can sport retain and build its value and relevance as content in a digital media world?
• How will developing technologies impact business models and advertising opportunities around sport?
• Who will hold the balance of power in sports media?
• What’s the role of public broadcasters in the future of sport?
• New media: a lifeline or concrete boots for ‘minority’ sports?
• Will new media mean new competition and further inflation in sports rights fees?
The conference aims to deliver clarity in a challenging and fast-changing environment, insight to assist commercial development and an understanding of new marketing and advertising opportunities for sports content.
To book your place, call our information sales team on +44 (0)2 079 543 514 or email infoteam@sportbusiness.com
