For the second consecutive year, EA Sports will serve as the presenting sponsor of the NBA’s four-nation tour through Europe.
As well as EA Sports, adidas, The Coca-Cola Company, Champion and the Las Vegas Convention and Visitors Authority have signed as pan-European marketing partners for the 2007 NBA Europe Live presented by EA Sports.
All of the pan-European marketing partners will conduct a variety of NBA-themed promotional activities to reach NBA fans across Europe.
Spalding, the official basketball of the NBA, will serve as an official supplier to the event, while KFC has signed as an official sponsor.
NBA Europe will travel to six European cities in four countries: Istanbul, Rome, Treviso, Malaga, Madrid and London.
The inaugural NBA Europe Live visited seven cities in five countries and drew more than 36 million viewers, 115,000 spectators, and 18 marketing partners in October 2006.
