The rights awarded to Nimbus Sport include countries like China, Japan, Korea, Hong Kong, Thailand, India, Pakistan, Bangladesh, Sri Lanka, and other countries in Asia; UAE, Saudi Arabia, Algeria, Egypt, and other countries in the Middle East and North Africa; Italy, Portugal, Spain, Greece, and Belgium in Europe; and reaching as far as Brazil, Australia and New Zealand.
Nimbus Sport CEO Digvijay Singh said, "This is the first time that the Premier League has offered Internet rights separately from broadcast rights, and Nimbus Sport is delighted to be a pioneering commercial partner for the world's leading football property. With both the Internet rights and the Mobile rights to work on, we are excited at the prospect of bringing top football, on new media devices, to fans around the world.
Nimbus Sport will market these rights in conjunction with PA SportEV - a subsidiary of PA Sport and the companies have already agreed deals with licensees in Italy, Japan, China, Korea, Australia, Hong Kong and other major markets.
Premier League chief executive Richard Scudamore said, "New media markets are an increasingly important part of our international broadcast strategy and landscape. Nimbus demonstrated the requisite drive and market knowledge to secure the mobile and internet rights for some of the key areas of Premier League growth and I am sure they will offer quality production and delivery to prospective licensees and fans alike."
