Canon is supplying a range of high-end print and imaging equipment to the race as well as the official Tour of Britain photographer. The company's imaging solutions and technical support guarantee that all race results and digital images of the high speed, high drama race are captured, distributed and viewed by race organisers and the general public.
This year, The Tour of Britain, which is Britain’s leading professional cycle race, is seven days in length starting in London on 9th September and finishing in Glasgow on 15th September. The 2007 race promises to be bigger and better than previous years with the route going from South to North for the first time.
The Tour of Britain’s official photographers will be provided with state of the art digital imaging products which will ensure high performance and cutting edge photography of the riders and event. In addition, the race organisers have been given a Canon digital IXUS 700 camera to capture behind the scenes shots of the race routes. The Tour of Britain will also utilise Canon’s business products for use in the media centre and other support vehicles as the team travel from London to Glasgow for the seven stages of cycling.
New to the Tour of Britain this year will be the Canon results team positioned at each of the stage finishes which will ensure that the photo finish and results information is calculated and then distilled for the race officials in a timely fashion, so that the jersey presentations can commence 15 minutes after the riders have crossed the line.
