The deal marks the first time ever that 24 will broadcast coverage of a major European football league. The groundbreaking agreement covers the exclusive rights to the top Italian clubs (ten clubs including AC Milan, Inter, Juventus and Roma), for the 2007-08 season.
24 will distribute Serie A matches on its channel via terrestrial and cable and satellite.
Riccardo Silva, president of Media Partners & Silva said “We are delighted to work with 24, one of the most prestigious TV channels in the country, giving the best exposure for Serie A in Turkey.”
Serkan Korkmaz, the Sports Director of 24 TV channel said: “We’re very pleased to have this partnership. This is an important milestone for 24 in Turkey. Serie A is one of the most prestigious and recognisable sports brands in the world. I hope, our understanding of “sharing the joy of football” and “celebrating it with the fans”, would reflect on our broadcast.”
Under the agreement, also the Milan Channel programmes will also be distributed in Turkey by 24.
