Investors include Index Ventures, LVMH Chairman Bernard Arnault, German media mogul Dr. Herbert Kloiber, and international financier Lord Jacob Rothschild via his family’s interests, New individual investors will also join the round. The capital will be used to support continued global expansion and reinforce viagogo’s position in Europe.
Eric Baker, founder and CEO of viagogo said, “There is massive potential to build a global secondary ticketing market, and viagogo is the company to do it. While existing secondary ticket providers are content with their limited scope, we are thinking bigger, and the continued support of our investors makes that possible.”
viagogo also announced that the company has entered the US market with a deal to be the exclusive secondary ticketing provider for the Cleveland Browns NFL team. viagogo will also allow fans to trade tickets for live events throughout the US, including concerts, sporting events, and Broadway shows.
In Europe viagogo has secured partnerships with leading football teams, including Manchester United, Chelsea FC, and FC Bayern Munich, as well as many other sports and entertainment organisations like Warner Music Group and NBA Europe.
