The aim of the partnership is to leverage all synergies in the marketing of major international sports events by approaching the market together. The companies will identify areas of cooperation within the sports property portfolio of Infront as well as other new business opportunities in the sports market industry.
Through the partnership with Ticketcorner the Infront Group now covers many of the primary service aspects of major sports events, including hospitality, perimeter advertising, client servicing, venue dressing, and ticketing.
Ticketcorner also became a partner of the Organising Committee 2009 IIHF World Championship AG, a joint venture between Infront and the Swiss Ice hockey Federation (SEHV). A separate agreement covers the ticket sales for the 2009 IIHF World Championship in ice hockey in Switzerland. Ticketcorner will handle the distribution on behalf of the event’s Organising Committee.
Thomas Lessenich, Director Sports Services at Infront, said: “Through the partnership with Ticketcorner, the Infront Group significantly enhances its sport services offering. We are now able to serve our clients and the fans better by providing a complete, first-class ticketing solution to event organisers worldwide - from printing through to sales.”
