SportBusiness.com

ITALIAN SERIE A RIGHTS ASSIGNED IN SPAIN

Media Partners & Silva agreed a deal with Spanish pay-TV broadcaster Sogecable for the broadcast of Italian Serie A rights in Spain.

The deal, which runs until the 2009-10 season, covers the rights for ten Italian clubs, including Milan, Inter, Juventus, Roma and Lazio.

Under the terms of the agreement, Sogecable will be entitled to broadcast the Italian Serie A matches both on its pay-tv platform Canal+ and on its terrestrial channel Cuatro.