Under the deal, Lucozade Sport will provide its range of sports nutrition products and services to the FA’s 23 national teams, from the Men’s and Women’s senior teams to the youth and disability squads.
The three-year relationship which runs to and through the FIFA World Cup 2010 in South Africa, also sees Lucozade Sport commit to supporting The FA’s ongoing mission to develop the game at all levels.
“To have teamed up with a respected sports brand like Lucozade Sport is a huge boost for The FA,” says Commercial Director Jonathan Hill. “The experience and insights that Lucozade Sport has gained from working alongside players and coaches over many years has allowed them to develop and tailor sports nutrition and services for professional players and we are delighted that their expertise will now benefit our national teams.”
