The Summit will bring together broadcasters, new media operators, advertising, marketing and media agencies and sports federations and rights owners to examine the way that changing media consumption habits impact on the audience for sport and, consequently, the business models and revenue streams of media and marketing organisations.
Lumme and his IOC Television & Marketing Services team are in the front line as sports rights holders develop strategies for revenue, reach and development in the fast-changing sports media environment.
He joined the IOC in 2005 from ESPN where he had been Vice President for Europe, the Middle East and Africa. He had previously been European marketing director for Nike and began his sports career at IMG.
The packed conference programme will be chaired by former BBC Director General Greg Dyke.
The Summit, organised by SportBusiness Group, will address fundamental questions about the current and future value of sport to broadcasters, sponsors and advertisers alike.
The conference is based on the understanding that digital television, broadband internet and the growing potential of mobile are significantly altering media consumption patterns. These changes are creating massive commercial opportunities and challenging established broadcasters and advertisers to re-think their strategies. The Summit sets out to identify what this means for the role and value of sport as media content.
Among the questions to be addressed are:
• Can sport retain and build its value and relevance as content in a digital media world?
• How will developing technologies impact business models and advertising opportunities around sport?
• Who will hold the balance of power in sports media?
• What’s the role of public broadcasters in the future of sport?
• New media: a lifeline or concrete boots for ‘minority’ sports?
• Will new media mean new competition and further inflation in sports rights fees?
The conference aims to deliver clarity in a challenging and fast-changing environment, insight to assist commercial development and an understanding of new marketing and advertising opportunities for sports content.
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