In this newly created role at IMG, Goodman will be responsible for overseeing global business development for the company's consulting division, which works with many of the world's best-known companies, including Coca-Cola, DHL, General Electric, IBM, Johnson & Johnson and Visa.
Specifically, Goodman will focus on helping brands create sports and entertainment-based marketing strategies that help drive business results and differentiate them in the marketplace. Goodman will be based in New York City and will report to Andy Pierce, IMG's Senior Corporate Vice President, Managing Director Consulting.
Goodman joins IMG from Accenture, where he served most recently as Chief Marketing Officer for the Communications & High Tech Operating Group.
At Accenture, Goodman drove integrated marketing activities targeted at senior executives in the Telecommunications, High Tech and Media & Entertainment industries. His responsibilities included: global image development, relationship building, thought leadership and sales lead generation.
"Chris brings to IMG an exceptional background in integrated marketing, and combined with his strategic, business development and creative expertise will help IMG clients build global brands and increase sales," said Pierce. "He has an outstanding track record of profitably growing, launching and managing some of the world's most-recognized brands, and we are excited to have him join our already deep management team."
Goodman added, "I'm thrilled to be joining IMG at this exciting point in their history. This opportunity brings together my lifelong passion for sports, and is a perfect blend of my integrated marketing and consulting background. I look forward to working with clients in leveraging the power of sports, entertainment and IMG to help build their brands, connect with key stakeholders and drive business results."
Prior to joining Accenture, Goodman spent 15 years at Young & Rubicam across multiple management roles. As a Managing Partner he helped develop integrated, multi-channel marketing programs for many of the world's largest brands.
In 2001, Goodman founded Y&R Interactive, the digital arm of Y&R Advertising, and served as Chief Executive Officer until 2005. Goodman holds a BS in Management & Marketing from Cornell University and a MBA in Marketing from Columbia Business School.
