SportBusiness.com

HEARTS AND VIAGOGO LAUNCH NEW TICKET EXCHANGE FACILITY

viagogo, the secondary ticketing company, agreed a new partnership deal with Heart of Midlothian Football Club, marking viagogo’s expansion into Scotland. The move, a first for Hearts and viagogo, also marks the first time that a Scottish team in any sport has worked with a secondary ticketing company.

This deal makes viagogo Hearts’ official and exclusive secondary ticketing partner and the new service - the Hearts viagogo Ticket Exchange - lets all Hearts Season Ticket Holders, Hearts Membership holders, and Hearts fans buy and sell match tickets to other fans in a safe, secure and guaranteed online environment. Additionally viagogo will handle the auctioning of premium tickets and hospitality packages for the club.

This is the first time that supporters of any Clydesdale Bank Premier League team have had this option, and it follows viagogo’s successful partnerships in the Barclays Premier League with Manchester United, Chelsea, Everton and Blackburn Rovers, in the Bundesliga with FC Bayern Munich, and in Premiership Rugby with London Wasps and Leicester Tigers.

Eric Baker, CEO of viagogo said. “We offer Hearts fans the best way to buy or sell tickets they want or no longer need, and we do so in a safe, convenient and guaranteed way. Fans finally have the chance to purchase hard-to-get tickets without buying tickets from un-secure online vendors or match day ticket touts.”
Ali Russell, Hearts commercial director commented: “We’re delighted to be able to offer our fans a great new service by partnering with viagogo, the leading secondary ticketing company in Europe. We’re leading the way in Scotland by offering the benefit of an easy to use secondary ticketing service which will ensure our supporters are getting genuine match tickets.”