Butler joins the F1 team from Laureus, where he worked promoting the Laureus Sports Awards. Before that, Butler spent seven years at Octagon in the UK and South Africa.
The appointment of a new top-level marketer comes just months after the racing team launched the 'Earth Car' marketing initiative to raise awareness of environmental issues.
“In my opinion he [Butler] is one of the most dynamic and energetic marketers operating within the sports arena today and his wealth of experience speaks for itself,” said Honda Racing F1 Team CEO Nick Fry.
“We have been delighted with the impact we have made across the globe with our ‘Earth Car’ livery and myearthdream.com website and I have no doubt that David has the skills and experience to build on our success to date and take our marketing programme to another level.”
Butler replaces Alistair Watkins to join the Alinghi America's Cup sailing team earlier this year.
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