SportBusiness.com

PREMIER LEAGUE RE-APPOINTS IMG MEDIA FOR RADIO

IMG Media has been re-appointed by the Premier League to be its exclusive audio production partner, producing and distributing all international radio content for a further three years.

The deal, which continues from the 2007/2008 season, takes the partnership into its tenth year.

It will see TWI, the sport production arm of IMG Media, continuing to produce live Barclays Premier League radio commentaries each week, as well as IMG Media acting as exclusive worldwide sales agents operating across more than 200 countries.

“Radio coverage continues to grow and develop right across the international market as radio becomes more important than ever to an increasing number of Barclays Premier League fans across the globe,"said Miles Palmer, IMG Media’s worldwide head of audio sales and distribution.

“As a partnership, we are confident that we will be able to achieve even greater heights in building its popularity and profile worldwide over the next three years.”

Premier League CEO Richard Scudamore added, "IMG have been an excellent partner over the past 7 years and I am sure they will continue to deliver an excellent service in what is an important element of the Premier League's global broadcast presence."

The announcement follows the re-appointment of TWI as TV broadcast production partner of the Premier League, who will over the next three years offer international licensees of all 380 Premier League live matches via satellite, including 92 in HD.