Subscribe to sportbusiness

SETANTA TO LAUNCH SPORTS NEWS CHANNEL

BSkyB withdrew its Sky Sports News channel from the Virgin platform earlier this year when the two parties failed to agree terms for a new distribution deal for the former’s basic channels.

The new Setanta channel will plug the gap left by Sky Sports News and also strengthens the Virgin-Setanta links. The Setanta’s sports news channel will launch in time for the start of the new football season.