VisitBritain said that Britain’s achievements in hosting the Commonwealth Games in Manchester in 2002 and winning the London 2012 Olympic Games and Paralympic Games has increased interest from organisations around the world.
“Working with our partners, eventBritain will add value along all stages of the bid process to ensure higher conversion levels for our partners in a hugely competitive market,” said VisitBritain chief executive Tom Wright.
“We believe our greatest opportunity is international association business where Britain is already moving up the world rankings and is now third to the US and Germany, contributing £666 million (over US$1. billion) to the economy.”
Responding to the new initiative, Trevor Foley, Events Industry Alliance chief executive, said: “eventBritain is clearly set to help the event industry to develop and grow on several levels,”It will help potential hosts access support for bids and in marketing events, relevant research and ministerial support.”
