The Pacers are operated under Pacers Sports & Entertainment, which is the corporate identity of the Pacers, Indiana Fever, Conseco Fieldhouse and Pacers Foundation, Inc.
“Publicis and Optimedia offer a knowledge and experience within this market that we value and feel will serve us well,” said Pacers Sports & Entertainment’s chief executive officer and president Donnie Walsh.
Publicis Indianapolis is part of Publicis Groupe, one of the world’s largest advertising and media services groups.
Optimedia US is a media investment agency that specialises in integrated marketing and communication strategies.
The Indiana Pacers have signed up Publicis Indianapolis and Optimedia to handle the NBA franchise’s advertising, strategic planning and communications.
