BPS&S is currently working on a fully integrated activation and public relations campaign to generate mass interest and game play amongst all cricket fans and general sports followers.
"6up has come to us to help them launch their state-of-the-art mobile gaming product in the UK,” said Marc Harris, Associate Director at BPS&S.
“They are going to change the face of cricket gambling as we know it, and we will be helping them to do this by delivering a fully integrated public relations and sponsorship programme."
The campaign will focus on and leverage the endorsement by 6up’s brand ambassador, Shane Warne.
Bell Pottinger Sport & Sponsorship (BPS&S), part of Chime Communications plc, has been appointed by 6up, a new interactive cricket gambling company, to handle the company's public relations and sponsorship as it launches in the UK market.
