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SETANTA SPORTS SIGNS EXCLUSIVE DEAL WITH NEW LIVERPOOL FC TV

Setanta Sports signed a major three-year deal with Liverpool Football Club’s media arm Liverpoolfc.tv Ltd to be the exclusive distributor within the UK and Ireland of new Club channel Liverpool FC TV (“LFC TV”).

The channel is planned to launch in the autumn and will become the ninth channel offered as part of the Setanta Sports Pack on satellite. LFC TV will be included at no extra cost - the new low price of £9.99 a month applies to the full Setanta Sports Pack, and there is no annual contract.

Michael O’Rourke, co-founder and co-CEO of Setanta, said: “This is another great exclusive win for Setanta. Liverpool FC TV will be a fabulous addition to our unbeatable value Setanta Sports Pack. We have yet again enhanced the quality of our offering across all platforms without any extra cost to sports fans. Setanta is the most accessible and affordable premium sports channel and now an absolute must-have for all Liverpoool fans!”

Rick Parry, Chief Executive Liverpool Football Club, said: "The channel heralds a new era for Liverpool Football Club. We always welcome the opportunity to engage with our fantastic fan-base and LFC TV will bring them closer to the club and the team they love, at what is a very exciting time both on and off the pitch."