IMG Media will assist the RFL with the domestic negotiations of new broadcast contracts and media-related opportunities. In addition IMG Media has committed to increase international distribution and exposure of British Rugby League. IMG media will distribute all Super League, Challenge Cup and International matches.
The announcement follows the appointment of IMG Media, by The Rugby League International Federation (RLIF), as exclusive sales agents for the international TV rights to the Rugby League World Cup, 2008.
Richard Lewis, Executive Chairman of the RFL, said “This is a continuation of an extremely successful partnership, that has gone from strength to strength. Rugby League is enjoying significant growth, with our participation numbers doubling in the last two years. Working with IMG Media, we will be able to build on our existing fan base to connect with a larger sporting audience on a worldwide basis.”
Ian Todd, President, IMG International, said “We are delighted to continue working with the RFL, representing their rights and cementing our existing relationship. We are confident that with IMG Media’s unparalleled worldwide sales network and expertise, and our strength and depth across a multitude of territories, that we will be able to further boost the profile of the sport internationally, making it accessible to a growing number of fans worldwide.”
IMG Media, the world’s largest independent producer and distributor of sports programming, is the content production and distribution arm of the world’s leading sports, entertainment and media company IMG. The Rugby Football League is the governing body for Rugby League in the UK.
