The French-owned power firm, which supported both the London and Paris bids to host the Games, would follow UK bank Lloyds TSB into the exclusive club of sponsors expected to pay some £80 million for rights and then invest heavily to activate them across a variety of media and social programmes.
The announcement is in line with statements made by CEO Paul Deighton and is expected to be followed by further sector exclusive sponsors including Royal Mail. Today’s announcement is scheduled for 11am UK time.
