SportBusiness.com

IOC SIGNS 2010 AND 2012 TV DEALS IN SOUTH AFRICA

The International Olympic Committee awarded the broadcast rights for the Olympic Games in 2010 and 2012 to South African public-service broadcaster SABC.

Under the deal, SABC will offer increased coverage of the 2010 Winter Games and the 2012 Summer Games across a number of TV channels, including a commitment to air over 200 hours of live or same-day delayed coverage of the London 2012 Games.

The deal also includes the rights across all platforms including satellite, cable, internet and mobile as well as satellite rights for sub-Saharan Africa.