Sportswear giant adidas has added motor race ace Dale Earnhardt Jr to its endorsement portfolio.
The two parties have agreed a multi-year partnership which will spawn a full line of Dale Jr footwear, apparel and accessories.
Earnhardt Jr said: “I'm excited to bring adidas into our sport, introduce them to our loyal fan base, and work with them to apply their performance technologies and innovation to create cutting edge products that will help me as a race car driver and allow me to remain true to myself.”
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