“This first year with BG has exceeded our expectations,” Loreen Barnett, ITU executive director said. “By focusing on the three founding pillars of our agreement – Athletes, Events and Media – together we have brought our sport to a new level.
“We are very fortunate to have a partner such as BG Group, one that is determined to aid us in expanding the reach of the sport and develop the resources and structures to grow triathlon around the world.”
Charles Bland, executive vice president, BG Group, added, “ Particularly pleasing has been the wide reaching nature of the partnership, with sport development events in locations such as South America, China, South Africa and Trinidad and Tobago.”
As part of its Global Sport Development Programme, the ITU now has with 25 annual events in place, with increased prize money for the BG Triathlon World Cup Series
International media and television exposure has grown exponentially since the introduction of the new ITU Media and Television plan put in place a year ago.
Meanwhile, the ITU Sport Development team, led by director Libby Burrell, has taken the programme to 54 developing and emerging national federations, and supported new countries in establishing athletes, events and media presence - the three pillars of the ITU Sport Development Programme.
The International Triathlon Union [ITU] says it has seen significant development of the sport at the organisational, elite and grass roots levels since BG Group’s nine-year, $20million partnership was signed one year ago.
