The next cup is expected to stay in Valencia and Butterworth, a four-time winner of the competition, said: “The fact the Cup has stayed in Europe is a stepping stone to a great future for the event.”
Holding the cup in Europe brought sailing’s most desirable event to the forefront of sport sponsorship, corporate hospitality and media rights, as the favorable time zone reached the mass media.
A UK report suggests that Alinghi will build on this year’s win and build media coverage in the hope to reach new audiences and get more people interested in sailing.
