The first Ballantine’s Championship will be held in March 2008 at the Pinx Golf Club, Jeju Island and will be part of the European Tour’s 2008 international schedule.
The tournament will have €2 million of prize money and will be televised by SBS in Korea and distributed worldwide by European Tour Productions.
David Ciclitira, Chairman of PMG, stated: “This agreement with Ballantine’s and the European Tour is a major development for Korean golf and for our activities in the region. It further establishes PMG as one of the top specialist companies in Asian sport.”
Christian Porta, Chairman and CEO of Chivas Brothers, which owns Ballantine’s, said: “We are delighted to have signed this agreement with Parallel Media Group. The European Tour brings a global stage to this tournament, for Ballantine’s and for Korean golf.”
