“We are delighted that HSV’s home ground is now officially called the HSH Nordbank Arena,” says chairman of HSH Nordbank, Hans Berger. “We’re sure that through this exciting partnership we’re investing in our brand in an ideal way and look forward to many successful seasons ahead.”
“HSH Nordbank is a company rich in tradition that’s a perfect fit with us in many ways besides their corporate colours,” says HSV chairman and managing director Bernd Hoffmann. “I’m sure that HSH Nordbank will benefit greatly from the Arena’s pulling power.”
“As pioneers of this form of advertising in Germany, we’re delighted to have achieved with HSH Nordbank and HSV the first-ever re-branding of a Bundesliga stadium,” says Hendrik Schiphorst, manager of SPORTFIVE’s team at HSV.
