Under the deal, the brand will occupy significant advertising placements at the Test Match Grounds from Summer 2008. The deal brokered by Frontiers Group on behalf of the Test Match grounds will secure Cockspur exclusivity in the spirits sector as well as a plethora of marketing benefits from international TV exposure to product sales and sampling.
Cockspur are also extending their sponsorship of the Cockspur Cup through to 2010 with the England and Wales Cricket Board.This year’s Cockspur Cup features 395 clubs across England, Scotland and Wales.
Frontiers Group Sales Director Nick Hoyle said, “We are delighted to announce Cockspur Rum as Test Match Ground Partner and look forward to welcoming them into the family of partners from 2008. Their enthusiasm and passion for cricket is second to none and we are confident that we will enjoy a very successful and enjoyable relationship”
David Smith, Global Brand Director said, “Cockspur are proud to become Test Match Ground partners for the 2008-2010 domestic international seasons. Cricket is the perfect vehicle for Cockspur to link with as the brand expands it’s UK business. Cockspur look forward to bringing some Caribbean spirit to the Test Match grounds.”
Cockspur are also extending their sponsorship of the Cockspur Cup through to 2010 with the England and Wales Cricket Board.This year’s Cockspur Cup features 395 clubs across England, Scotland and Wales.
