The deal represents Visa’s most most significant foray onto the international stage of football. It joins adidas, Coca-Cola, Emirates Airline, Hyundai and Sony in the top tier of the world football governing body's new sponsorship structure.
Over an eight-year period, Visa will enjoy core sponsorship rights to all FIFA competitions, including the 2010 FIFA World Cup South Africa and the 2014 FIFA World Cup, as well as to FIFA's special events and development initiatives.
"I am pleased to have all six FIFA Partners on board so that we can now focus our attention and energy towards ensuring the staging of world-class football competitions as well as using the power of the sport to tackle some major social issues," said FIFA president Joseph S Blatter.
John Elkins, executive vice president at Visa International, commented: "With Visa's broad experience and successful sponsorship of major properties such as the Olympic Games and Rugby World Cup, we know first-hand how valuable a global sporting property can be in driving business. South Africa is a key location for Visa and there is great potential for us to work together with FIFA to leave behind a positive legacy following the 2010 event."
