Gers will fill the newly created positions of senior vice president, Global Head New Media and co-head of a new business unit, IMG Entertainment.
Based at the company's New York headquarters, Gers will co-head IMG Entertainment with London-based Alastair Waddington, executive vice president, IMG Media.
Specifically, Gers will focus on both online and mobile business development and content creation across existing and emerging digital platforms and devices, IMG said in a press release.
"IMG already produces some of the world's most exciting and innovative sports and entertainment content, and with Olivier on the team we expect to not only further expand the reach of our talent and event properties in the new media space, but to strengthen our position as a leading producer of a wide array of global entertainment brands, " said Ted Forstmann, Chairman and CEO of IMG.
Gers joins IMG from FremantleMedia Licensing Worldwide where he served as general manager.
IMG has appointed veteran media executive, Olivier Gers, to lead the company's worldwide digital media and content creation initiatives.
