SportBusiness.com

SOFTBANK TAKES COPA AMERICA WIRELESS

Japanese technology company Softbank Creative Corp agreed a deal with Traffic Sports Marketing and Total Sports Asia for mobile video highlights of Copa America 2007.

Under the deal, video highlights of Copa America 2007 will be made available on “World Goal Movie”, an official mobile website operated by SOFTBANK Creative Corp. and numerous other official mobile websites in Japan.

Copa America is one of the world’s oldest national team competitions and this partnership with SOFTBANK Creative Corp. will enable fans in Japan to access video highlights of the tournament at any time of the day on their mobile phones.