The average NFL stadium sponsor is reported to pay an average of around $5 million a year on naming rights.
But the numbers are a little bit distorted by three of the NFL’s major deals.
The University of Phoenix pays $150 million over 20 years for the Arizona Cardinals' stadium; Lucas Oil will pay $121.5 million over 20 years for the new Indianapolis Colts stadium and Reliant Energy is paying $10 million a year for the Houston Texans' stadium - the biggest deal in the NFL.






