SportBusiness.com

EHF EXTENDS INFRONT PARTNERSHIP

The European Handball Federation (EHF) has extended its marketing partnership with Infront.

The partners agreed an exclusive agreement in Paris to extend their existing, long-term marketing partnership to cover the Men's and Women's European Handball Championships in 2012 and 2014.

Infront has been responsible for both the television distribution and marketing of this event since 1993.

The new agreement between the EHF and Infront also covers a series of additional technical services to further raise the event’s attractiveness and to make it more appealing to viewers, including top speed measurement for goal shots and an improved online scouting service for match statistics.

Infront's president and CEO Philippe Blatter said: "We very much believe in long-term client relationships, built on mutual respect and trust. As the figures prove, our partnership with the EHF has strengthened the European Championship in the international market.

"With this renewal we are looking forward to further developing the property for broadcasters and commercial partners.”

sportbusiness.com