The NBA has signed a long-term agreement with e-commerce specialists GSI Commerce.
The deal will see the NBA, WNBA and the NBA Development League provided with full-service, e-commerce operations for their online stores.
GSI will provide the league's online stores with online merchandising, e-commerce technology, order processing, logistics, customer care, and online retail marketing services.
GSI has similar deals in place with Major League Baseball, the NFL, the NHL, and NASCAR.
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