SportBusiness.com

C10 SIGNS UP TO SPONSOR THE COUPE DE FRANCE

The Sportfive AGENCY and the French Football Federation agreed a deal with drinks company C10 to become the Official Partner of French football’s Coupe de France.

The three-year deal starts with the 2007-08 season and runs until 2010.

From the fourth round of the competition, C10’s logo will be carried on all shirts and it will get panel advertising rights for the latter rounds.