SportBusiness.com

‘TEAMELBOURNE’ PROMOTES SPORT IN VICTORIA

Melbourne, the world’s leading host city for sporting events according to a recent report, has unveiled an alliance between its top sports clubs to promote business and strengthen membership, partnerships and community relationships.

‘TEAMelbourne’s’ founding member clubs are the Melbourne Football Club, Melbourne Storm Rugby League Club, Melbourne Tigers Basketball Club, Melbourne Racing Club and Netball Victoria,.

"TEAMelbourne is a brilliant new concept that will see Victoria's elite sports clubs join forces to boost Melbourne's brand as the sporting capital of the world, across a diverse range of high-profile sports," said Steve Bracks MP, Premier of Victoria.

"Our highest profile sporting organisations are casting aside their inter-sport rivalries in a revolutionary approach to bettering their own codes, and the overall status of sports in this great sporting city.”

The project’s stakeholders have collectively committed Aus$1.5 million in funding over the next three years, while the Victorian Government in their capacity as Major Supporting Partner provided seed funding to support the initiative.