Cycling’s Tour de France agreed a deal with a new sponsor, mobile communication company Sagem.
Under the deal, the Sagem logo will reportedly be placed on the riders' back numbers and Sagem will sponsor the teams classification.
Patrick Sevian, General Director of Sagem, said that the company was "particularly sensitive to the sponsorship of the team standings: the team work values shared by all our colleagues are for us a key factor of success."
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